SWAG stems from the root word Swagger. Swagger \swag*ger\ a confident, arrogant attitude. This is the definition given by Webster’s dictionary. But in the eyes of the trendsetters and power players in the fashion and music industry Swagger has another meaning: Swag \swag*ger\ Seemingly effortless style; to radiate style through every aspect of ones life, captured through the way they walk, talk and dress.
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